Thursday, May 21, 2015

Alt Text for Image Optimization

Alt Text for Image Optimization
When you see an image of a baby dancing, you straight away recognize what’s going on in the picture.
The problem is, this instant recognition isn’t possible for search engine spiders at this time. As an alternative, you must facilitate the spiders identify each of your images with alt text.
What is image alt text?
The tiny answer is, it’s the text that the search engines uses to understand images.
To include it, you simply add alt="this is your alt text" to your image alt tag. Here’s an example:
<img src="baby-dancing.jpg" alt="Baby Dancing" />
It’s that simple.


Wednesday, May 20, 2015

Title Tag

Title Tag
Title tags technically called title elements define the title of a html document. Title html tags are often used on search engine results pages (SERPs) to display preview snippets for a specified page, and are essential both for SEO and social sharing.
The title element of a web page is meant to be an accurate and concise description of a page's content. This element is significant to both user experience and search engine optimization. It creates value in three particular areas: browsing, relevancy and in the search engine results pages.
Code Sample
<head>
<title>Example Title</title>
</head>
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
Optimal Length for Search Engines

Google typically displays the first 50-60 characters of a title tag of the pages, or as many characters as will fit into a 512 pixel display. If you keep your titles less than 55 characters, you can expect at least 95% of your titles to display properly. Keep in mind that search engines may prefer to display a different title than what you provide in your HTML pages. Titles in search results may be rewrite to match your brand, the user keyword, or other considerations.