Title Tag
Title tags technically called title
elements define the title of a html document. Title html tags are often used on
search engine results pages (SERPs) to display preview snippets for a specified
page, and are essential both for SEO and social sharing.
The title element of a web page is meant to be
an accurate and concise description of a page's content. This element is significant
to both user experience and search engine optimization. It creates value in
three particular areas: browsing, relevancy and in the search engine results
pages.
Code Sample
<head>
<title>Example Title</title>
</head>
<title>Example Title</title>
</head>
Optimal Format
Primary Keyword - Secondary Keyword | Brand
Name
Optimal Length for
Search Engines
Google typically displays the first 50-60
characters of a title tag of the
pages, or as many characters as will fit into a 512 pixel display. If you keep
your titles less than 55 characters, you can expect at least 95% of your
titles to display properly. Keep in mind that search engines may prefer to
display a different title than what you provide in your HTML pages. Titles in
search results may be rewrite to match your brand, the user keyword, or other
considerations.
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